1/5/2024

Turning customer insights into action with AI

We've all been there – drowning in customer feedback from demos, research, and support calls. It's a goldmine of information, but making sense of it all? That's where things get tricky.

Chris Moen
CEO & Co-founder

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We've all been there – drowning in customer feedback from demos, research, and support calls. It's a goldmine of information, but making sense of it all? That's where things get tricky.

The challenge: Too much data, not enough time

As a startup, we faced some real hurdles:

  • Manual analysis was eating up precious hours
  • Non-researchers struggled to find the nuggets of wisdom
  • Insights were scattered across different tools

These roadblocks were slowing us down on our path to product-market fit.

Creating an AI research assistant you can collaborate with


Enter AI: Your new analysis sidekick

In 2024, we had a lightbulb moment – why not use AI to speed things up? We chatted with product managers and UX designers, and they were all looking for the same thing: a faster way to analyze data without losing control.

So, we built an AI assistant that:

  • Chews through unstructured data in seconds
  • Transcribes recordings when needed
  • Serves up key themes and insights on a silver platter

But don't worry, we're not trying to replace human expertise. Our AI is here to empower your team by:

  • Speeding up decision-making (10x faster!)
  • Putting all your insights in one place
  • Letting researchers double-check AI findings

Our vision

One platform for all your customer data.

Imagine having all your customer experience data – from sales demos to your handwritten notes from a user interviews – in one spot. That's our goal. We want to move beyond traditional repositories and create a platform that makes insights available to everyone in your company.

Why now? The research revolution is here

The timing couldn't be better:

  • UX research roles are booming
  • Companies are doing more ongoing research
  • The global research market is growing steadily

We're ready to jump in with a solution that makes qualitative analysis a breeze.

The bottom line

Faster insights, happier customers

By harnessing the power of AI to make sense of all that unstructured data, we're helping businesses make smarter decisions, faster. In a world where customer needs are always changing, having the right tools is crucial.

Ready to transform how you understand your customers? Let's do this!

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